Project Description

Gaylord Wooge

Gaylord Wooge


Gaylord Wooge, Farm and City Insurance Services, Forest City, Iowa, was one of the most gregarious yet professional insurance agents one would ever know. A graduate of Forest City High School and Waldorf College, Gaylord began his insurance career in 1973 with Farm Bureau, becoming the Worth County agency manager in 1975. He founded Farm and City Insurance in 1978

It is hard to imagine that a small-town farm boy could get into the insurance business and create new coverage for recreational vehicle and motorhome owners that had never been written before but today has become the industry standard. That coverage has been known for decades in the insurance and recreational vehicle industry as the “Wooge Endorsement.”

In 1981, Gaylord was pitching a payroll deduction program at Winnebago Industries whose home was also Forest City, when he was approached to put together an insurance program for WIT members, an association of Winnebago motorhome owners. Never did he realize that day what impact WIT members would have on his insurance career or what impact his creativity would have on coverage for the members. Soon, after attending motorhome rallies all over the country, he was approached by four other major motorhome manufacturers to put together similar coverage for their member associations.

In the early 1990s, he received a registered letter from the insurance company with which he had the program, notifying him that his agency contract had been terminated. The following day, as an insured of the program, he received a letter from the same company notifying him that all future service needs would need to be conducted with the company directly. Consequently, litigation ensued, and Gaylord won at the district court level, appeals court level, and finally at the 8th Circuit Court of Appeals.

After recovering from this 10-year legal battle and with his insurance agency doing well, Gaylord returned to his farming roots, purchasing a farm on the edge of Forest City. He spent the next decade returning it to its natural state, creating a 50-acre lake adjacent to the natural marsh on the farm which was called “Walking Eagle Marsh.” For over three decades, hundreds of youth in the north Iowa area came to countless Ducks Unlimited dog training exhibitions, duck identification classes, learning lessons on wildlife habitat and hunter safety education courses. Pheasants Forever also used his farm for youth activities and their “No Child Left Indoors” program over the same 30-year period. Gaylord also planted an acre of pumpkins every year and in the fall, invited the high school band out to sell pumpkins to raise money for their band uniform replacement fund.

Gaylord was an active community leader serving in his Rotary Club, Forest City Development Association, and the parks and recreation board. His passion was to enhance outdoor activities for all with an emphasis on walking and biking trails. His reputation preceded him in all that he did, and his quiet philanthropy was the subject of many of the finest stories told around north Iowa.

Gaylord Wooge’s greatest legacy will be his contribution to the American agency system by preserving the ownership and rights to client policy expirations and the value represented by those relationships.

Gaylord passed away in January 2018. As was so accurately stated in his obituary, he crammed 87 years of life into 66.